How we handle your information

1. Who we are

Allydel Digital is the trading name of Allydel Digital and Tech Solutions Ltd (“Allydel”, “we”, “us”). We provide business strategy, branding, website and marketing services to founders and small businesses. We are responsible for the personal information described in this notice.

If you have any questions about this notice or how we use your information, email us at hello@allydeldigital.co.uk.

2. The information we collect

We only collect the information we need. That may include:

• When you email us: your name, email address and anything you choose to include in your message.
• When you book a discovery call: your name, email address, the time you book and any answers you give in the booking form. Bookings are made through Calendly.
• During a discovery call or project: information about you and your business that you share with us so we can prepare a proposal or deliver our services, such as your business details, goals and existing marketing.
• When you visit this website: basic technical information, such as your IP address and browser type, which our hosting provider processes to deliver and secure the site.

3. How we use your information

• To reply to your enquiries.
• To arrange and hold discovery calls.
• To prepare proposals and deliver the services you ask us for.
• To manage our relationship with clients, including invoicing and record keeping.
• To keep this website secure and working properly.
• To meet our legal obligations.

We do not sell your personal information, and we do not use it for automated decision-making.

4. Our lawful basis

Under UK data protection law, we rely on the following lawful bases:

• Contract: when we need your information to take steps before entering into a contract with you, or to deliver services under one.
• Legitimate interests: when we respond to enquiries, run our business and keep our website secure, as long as this does not override your rights.
• Legal obligation: when we must keep records, for example for tax and accounting.
• Consent: where we ask for it. You can withdraw consent at any time.

5. Who we share it with

We only share personal information with trusted service providers who help us run the business, and only as needed. These include:

• Calendly, which handles discovery call bookings.
• Our email provider.
• Our website hosting provider.
• Professional advisers, such as accountants, where needed.

We may also share information if the law requires us to.

6. International transfers

Some of our service providers may process information outside the UK. Where they do, we rely on appropriate safeguards, such as UK adequacy regulations or approved contract terms, to protect your information.

7. How long we keep it

We keep personal information only for as long as we need it for the purposes in this notice, including any legal, accounting or reporting requirements. When we no longer need it, we delete it securely.

8. Cookies

This website does not use analytics or advertising cookies. If you book a discovery call, Calendly may use cookies on its own pages. You can read how it uses them in Calendly’s own privacy policy.

9. Your rights

Under UK data protection law, you have the right to:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct information that is wrong or incomplete.
• Ask us to delete your information.
• Ask us to restrict or stop using your information.
• Object to how we use your information.
• Ask us to transfer your information to another organisation.
• Withdraw your consent, where we rely on it.

To use any of these rights, email hello@allydeldigital.co.uk. We will respond within one month.

10. Complaints

If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.

11. Changes to this notice

We may update this notice from time to time. The latest version will always be on this page, with the date it was last updated.